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Garage Expo | May 18, 2024

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ACDelco Promotional Giveaways A Breath Of Fresh Air

Article by: Martin Scholes on 2013-07-16

As one of the world’s most widely recognised automotive brands, ACDelco continues to capitalise on every available opportunity to maintain its visibility amongst its ever-widening target audience.

It will come as little surprise then to hear that the UK and pan-European aftermarket operation has brought on stream a number of additional promotional giveaways.

Sourced from ACDelco’s extensive global merchandising catalogue, the aftermarket operation has opted for branded in-car air fresheners, the shape and look of which echoes ACDelco’s oils and lubricants packaging. Also incorporated this time around are mouse mats, mugs, pens and boxed desktop note blocks.

As ACDelco’s Director, Lee Quinney comments: “The giveaways that we sourced first time around have proved to be extremely popular with all of our customers, so we are hoping the new items will strike a similar accord. What’s more, there is plenty more to go at moving forwards, as ACDelco’s global merchandising catalogue is something to behold. Not surprisingly, we are already looking at further new ideas for 2014.”

Being a world-leading brand, ACDelco’s merchandising programme is literally a significant business in its own right. The organisation’s global merchandising catalogue for 2013 stands at 32-pages and takes in a full range of apparel and accessories, pens and desktop items, promotional giveaways, shop items and ACDelco branded golf gear.

ACDelco distributors looking to request any of the promotional items should contact their regional sales manager, or alternatively contact Nicola Keep on: 01582 426240, or email: acdelcosales@gm.com.

ACDPR08.13 - Promo